It’s pan-DANM-onium!

Digital Arts and New Media 10th Anniversary Festival

UCSC’s Digital Arts and New Media (DANM) MFA Program invites the community to a day-long festival celebrating DANM’s first decade, on April 25, 2015. This free event includes outdoor exhibits and interactive demos, the annual DANM MFA art exhibition, alumni slideshows, research lab open houses, and a masquerade ball. It’s a day of DIY making, projection mapping, repurposed military vehicles, free food, fine art, vacuform masks, kids crafts and more – it’s pan-DANM-onium!

The 2015 DANM MFA exhibition, New Alchemy, will be open from 10am to 8pm, with interactive, digital, mixed-media, and performative work by graduating artists on display throughout the Digital Arts Research Center (DARC). Jaime Austin, Curator and Director of Programs at ZERO1, and Curator of New Alchemy will lead a guided tour of the exhibition for alumni and visitors at 2pm.

Alchemy can be defined as “a seemingly magical process of transformation, creation, or combination.” It speaks to science, discovery, and ties to the unattainable. In New Alchemy, transformation is at the core of the artists’ work, as well as core to their personal journeys during their two years as graduate students.

As part of UCSC’s 2015 Alumni Weekend, DANM will showcase the achievements of its alumni in a series of rapid-fire slideshow presentations from over 20 DANM graduates about their current work and research, from 10am to 1pm in DARC Room 230.

Outside on the grounds of the DARC building, DANM will host a Faire of Making, with Santa Cruz community groups, city agencies, tech groups, UCSC student groups, and DANM research groups hosting interactive craft booths and activities for all ages, from 10am to 4pm. During those hours, DANM labs will also be open, with ongoing research on display.

The festival will be capped off in the evening with a reception for the MFA show from 5pm to 8pm, followed by dancing and a live DJ under the glow of projection art at the Masquerade Ball, on the DARC patio, until 10pm.

Overview of Activities:  All free and open to the public
Digital Arts and New Media 10th Anniversary Festival – pan-DANM-onium!
Saturday, April 25th, 2015
10am – 10pm
Digital Arts Research Center
UC Santa Cruz
Parking in Performing Arts lot


  • New Alchemy, 2015 MFA Exhibition: 10am – 8pm, DARC
    • Alumni Tour: 2pm – 3pm
    • Curator & Director’s Remarks, 5pm
    • Reception, 5pm – 8pm
  • Faire of Making and Lab Open House: 10am – 4pm, DARC Patio
  • Alumni PechaKucha: 10am – 1pm, DARC Room 230
  • Masquerade Ball: 8pm – 10pm, DARC Patio

See Scott Rappaport’s article on It’s Pan-DANM-onium!

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New Alchemy
It’s pan-DANM-onium!


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About the DANM Program at UCSC:

The Digital Arts and New Media (DANM) MFA Program serves as a center for the development and study of digital media and the cultures that they have helped create. Faculty and students are drawn from a variety of backgrounds, such as the arts, computer engineering, humanities, the sciences, and social sciences, to pursue interdisciplinary artistic and scholarly research and production in the context of a broad examination of digital arts and cultures.
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Felicia Rice
DANM Program Manager



April 25, 2015